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160 Kemp House, City Road, London, EC1V 2NX, UK

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160 Kemp House, City Road, London, EC1V 2NX, UK

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Maximise Conversion Rates and Boost Sales with Silico

Lead-to-Order (L2O) processes can be complex, slow, and inefficient, resulting in lost or delayed customers and revenue due to unresponsiveness and bad investments of time and resources throughout the process.

By modelling your Lead-to-Order process in Silico, you can understand how your customer journey works from start to finish, helping you to improve resource allocation along the sales funnel and across different channels. Silico simulates forward-looking scenarios and decisions to quantify the future performance of your Lead-to-Order for improved financial and operational forecasting and optimises your investments to drive orders and conversion

“Silico enabled us to understand how our marketing campaigns can interact with each other, allowing us to decide where to invest for the best outcomes. We saw increased conversions by understanding our customer journey from start to finish and how users engage with our campaigns.”

What are the Benefits of using Silico for your Lead-to-Order Process?

Simulate your Lead-to-Order process to understand how to optimise your marketing strategy and sales funnel to determine future performance.

Understand your customer journey from start to finish:

Map the entire process in Silico to see at a glance how the lifecycle your customers will go through from first seeing your brand to placing an order.

Understand how different campaigns can influence each other:

Using Silico, you can determine how previous campaigns affect a customer’s decision to engage with your company in the future.

Know how and where to spend to maximise conversions:

Increase or decrease your spending in the model to demonstrate how changed allocations will affect the future performance of campaigns and find the sweet spot which works best for your process.

How to get started with your L2O Simulation:

Silico can develop a Business Process Simulation model of your Lead-to-Order process in as little as four weeks with:

An understanding of your process from either process mapping, process mining, business intelligence tools, or discussions with your team

Your ideas for scenarios to challenge and future-proof your processes in forward-looking circumstances

Your ideas for process improvements and transformation initiatives that require testing and evaluation

To create a full Digital Twin of your organisation’s Lead-to-Order process:

Real-time data integration to your relevant systems

An understanding of decisions and problems of your operational decision-makers

How it Works...

Let’s take a look at how a Lead-to-Order process simulation model works with Silico:

Model your business in Silico

Use existing process assets, including process maps and mining graphs, to virtually replicate your processes and link processes together and to commercial outcomes.

Synchronise with real-time data

We integrate all relevant data sources, including process mining, process maps, and task mining, as well as ERP and CRM systems.

Analyse your as-is process

Run forward-looking scenarios to ensure your processes are future-proof, identify issues before they occur, and focus transformation efforts.

Prioritise process changes

Silico provides a risk-free, virtual environment to experiment with improvement ideas to identify the actionable process changes that optimise the KPIs that matter to your stakeholders.

Optimise your process

Monitor your processes in real time and use advanced AI features to identify the most impactful improvement initiatives and operational actions for optimal business process performance.